Let your AI solve problems by calling your backend APIs
Sometimes, responding with just text isn’t enough to solve a customer’s problem. They might need to:
Check their order status
Update their account
Submit a request
Get personalized data
In these cases, your AI needs to interact with your backend systems. That’s where Actions come in - they let your AI make API calls to actually solve problems, not just talk about them.
Think of Actions as your AI’s way of getting things done - whether that’s looking up data, updating records, or processing requests.
Your AI can perform actions seamlessly across all channels - whether customers reach out via chat, call, message, or email. The experience remains consistent.