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OpenCX works alongside your reps inside HubSpot. The AI resolves what it can, escalates what it can’t, and files every straight into a HubSpot ticket or conversation thread your reps already live in — no separate inbox, no context rebuild.
Setup starts at Settings → Integrations in your OpenCX dashboard.

What you get

When the AI escalates, OpenCX creates a HubSpot ticket. The conversation summary becomes the description, the full transcript is attached, and the ticket is tagged opencx_handedoff. Your reps open the ticket and keep going — no “what happened before I got here?” questions.
Web chat and email conversations flow through HubSpot’s conversations inbox. Rep replies travel back to the contact on the channel they wrote in. Internal notes stay private.
On handoff, the OpenCX inbox displays the contact’s HubSpot record — name, email, company, deals, and previous tickets. Your reps see the full customer picture without switching tabs.
OpenCX creates or updates HubSpot contacts automatically. Custom data on tickets syncs both directions — changes your reps make in HubSpot flow back to the OpenCX session, and vice versa.
posts AI-generated suggestions as internal comments on the conversation. The customer sees nothing until your rep sends a public reply.

Supported channels

Pick the channel you want to wire through HubSpot — each page covers the implementation details for that channel on top of the shared HubSpot setup.

AI Chat Widget

Live chat handoff into the HubSpot conversations inbox.

AI Email Support

Email threads routed to HubSpot with per-domain signatures.

AI WhatsApp Support

WhatsApp handoffs filed as HubSpot tickets with full context.

AI SMS Support

SMS handoffs filed as HubSpot tickets.

AI Phone Support

Phone handoffs with call transcript attached to the ticket.

Observability

Every handoff adds an internal comment to the HubSpot conversation with the AI’s summary of the issue, detected sentiment, and language. Your reps know why the AI escalated before they read the transcript.
OpenCX tags every handoff ticket with opencx_handedoff. Use this tag in HubSpot views, workflows, and reports to isolate AI-escalated work from tickets your reps opened directly.

Connect HubSpot

Private App, access token, webhook, and email signatures.

Handoff & Sync

Ticket creation, contact sync, CRM context, assist mode.

Troubleshooting

Connection failures, missing tickets, reply sync issues.

Human Handoff

Global handoff settings and escalation rules.