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OpenCX connects to Pipedrive through workflows. Update a as an AI conversation progresses, or have Pipedrive kick off an OpenCX workflow — most commonly an outbound AI phone call — the moment a new lead appears.
Pipedrive is currently in beta. Reach out to your OpenCX contact to enable the workflow action on your organization. There is no self-service connect screen today — Settings → Integrations shows Pipedrive as “coming soon” until support enables it.

What you get

When an AI conversation confirms a budget, a move-in date, or any detail your reps need, a workflow writes the value straight back to the matching Pipedrive lead. No CSV exports, no manual data entry, no duplicate records.
Pipedrive automation sends the new lead’s phone, name, and custom fields into an OpenCX workflow. The workflow places an AI phone call with the lead’s context already loaded — the agent greets them by name and works your script.
When you already have a , the workflow updates that lead directly. When you don’t, OpenCX searches Pipedrive by phone number, email, person name, or org name.

Pick your pattern

Most teams run both patterns side by side — Pipedrive drives the first touchpoint, OpenCX keeps the lead current from then on.
An AI workflow finishes a conversation and writes the outcome back to Pipedrive — stage, value, custom fields, or a fresh title. Use the Update PipeDrive Lead workflow action.

Update Lead Action

Configure the action, search by phone or email, update or create leads.

Connect

Grab your Pipedrive API token and company domain.

Update Lead Action

Push conversation outcomes into Pipedrive leads.

Trigger workflows from Pipedrive

Start an OpenCX workflow from a Pipedrive automation.

Troubleshooting

Lead not found, phone-format errors, empty update fields.